In the world of roofing, warranties often come with a lot of promises. However, as a discerning homeowner or business owner, it's crucial to understand what these warranties truly offer. At KVN Construction, we believe in transparency and educating our clients about what to expect from roofing warranties.

The Truth Behind Lifetime Warranties

The term 'lifetime warranty' sounds reassuring, but it's important to delve into what it actually covers. Most roofing materials, including composition shingles, are not designed to last a lifetime. Realistically, many of these materials have a lifespan of no more than 20 years. This raises a question: why do manufacturers offer lifetime warranties on products that are likely to fail sooner?

The Marketing Strategy Behind Warranties

This trend began about two decades ago as a marketing strategy. One manufacturer extended their shingle warranty, momentarily appearing to offer a superior product. This sparked a competitive response from other manufacturers, leading to a cycle of ever-increasing warranty offers. Now, even basic shingles come with limited lifetime warranties.

Deciphering the Fine Print

The devil is in the details when it comes to these warranties. They often include numerous conditions and limitations, such as:

  • Coverage for material defects only

  • Prorated coverage after a certain period

  • Non-transferability or conditional transferability

  • Exclusions for cosmetic wear, poor maintenance, or improper installation

These conditions significantly reduce the likelihood of a warranty claim being successful.

KVN Construction's Approach to Realistic Warranties

At KVN Construction, we focus on providing realistic expectations for our roofing services. We understand that a roofing warranty should not be a mere marketing tool, but a genuine promise of quality and durability. Our approach is to educate our clients on what to realistically expect from their roofing materials and the warranties that accompany them.

Protecting Your Investment

When considering a roofing project, it's essential to look beyond the warranty. Evaluate the reputation and track record of the roofing contractors in Portland. Ensure that they offer not just a warranty, but also the assurance of quality workmanship and materials. Remember, a warranty is only as good as the company that stands behind it.


In conclusion, while roofing warranties can offer some level of assurance, it's vital to understand their limitations and the actual lifespan of roofing materials. At KVN Construction, we prioritize honesty and quality in our roofing services, ensuring that our clients make informed decisions about their roofing needs. Remember, a well-informed choice is your best defense against unrealistic warranty promises.